The ultimate driving force of every business today is the
extent of customer satisfaction it begets as the entire commercial process
centers around the end-user/ consumer. Customer feedback is critical in forming
a concrete perception about a company’s quality of products or services and in
this era of instant communication, the word of mouth travels faster than light.
An enterprise may even get away at times with the criticism
spread against it in the physical world for people’s memory is generally
short-lived but with a powerful tool like the World Wide Web (WWW), there is
actually no escaping anyhow. Whatever’s there in written on the Internet is not
just widely accessible but also there for record at all times; this can actually
prove fatal to an individual’s or a business’s reputation. In light of the
severity of competition in every sector, a customer complaint, be it a true
grievance or a fake attempt at defaming your name, both are to be accounted for
unrelentingly.
Although, the first and foremost objective of any
organization should be to best fulfill the customer expectations but one must
also be aware of a possible negative campaign being run by their shrewd,
harmful competitors, to make profit at your cost. Removal of content once
posted online, especially complaints, is certainly not a cakewalk and must be
avoided in the first place. Having said that, it’s not like the condition can’t
be reversed; if entrapped in a similar unwarranted set-up, it is the support of
a best professional PR/ ORM firm is what you need urgently.
Being a restaurateur myself, witnessing the long established
name of my high-end restaurant at stake, I got associated with the highly
acclaimed, aReputation in hope to recover the lost repute. One accusation of a
dissatisfied customer, due to an unintentional occurrence barely once, had put
me at the receiving end of the following umpteen fake complaints/ comments/
reviews, being posted as a timely devised negative strategy of my business
rivals. The firm’s competent team of professionals came to my immediate aid and
within a reasonable time period, I noticed the removal of those business
hampering online complaints from the web. Bringing me back to my pleasant commercial
times, I can’t be grateful enough to aReputation for all the support extended.
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